Can you handle some straight talk about your website, or lack of one?...
Monday, 7:09 am
It is vitally important to your livelihood that you to understand 100% that the lawyer web marketing game has changed.
You MUST consider the following FACTS:
I could go on and on, but the bottom line is that the Internet is in a constant state of flux. It is forever changing, evolving, moving forward, breaking new ground and introducing new ways of doing things. Static websites get punished and forgotten.
The message, then, is a simple one: If your Website doesn't evolve and keep pace, you will lose valuable opportunities to those that are embracing the changing trends.
I am not being an alarmist – but a realist. You can’t put your web marketing on autopilot for years and years! I just want you to realize that change is here and it's time to act.
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By using the “Answer the Question” approach and not the “I am So Great” approach – you will win more people over. Think about it. When you go to McDonalds and order a Big Mac – you want a Big Mac, you don’t want to hear about the history of McDonalds or how great the Big Mac is – you are hungry and just want to eat. Maybe, after you are eating and somewhat satisfied, you will be more interested in hearing about the history of the Big Mac and why it is so great.
The same is true for consumers looking for an attorney… Instead of greeting them with your giant logo and office building, a gavel, scales of justice, or dialogue (video or text) that is ALL ABOUT HOW GREAT YOU ARE, greet them to each page with the answer to the question they are asking.
THE RULE IS that the message should be 60% about THEM FIRST, and then follow with 40% about how you can help solve their problem. That is why people search the web, to find solutions. If you provide them with the solution to their problem, communicated to them so they hear you, then the chances are much greater that they will in fact hire you.
OK, enough convincing. If you want to work with a web marketing company that can help explode your practice and get you the cases you are looking for, please give us a call at 888.886.0939 or contact us.


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